Create a brilliant real estate expired listing packet

Expireds and FSBOs: Two of the most challenging listings to pursue. Owners of expired listings are disillusioned and typically a bit grumpy. The FSBO seller usually thinks he’s the smartest guy in the room (you know the type). He watched an HGTV show on selling a house and now knows everything there is to know. Too bad his sales price…

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How to sell a home near railroad tracks

John and Lenore live in a lovely, well-maintained and furnished home. They recently listed the it for sale. After multiple showings, in a very hot sellers’ market, the home still didn’t have an offer. Feedback from buyers’ agents give us an indication of why buyers were hesitant to make an offer. Although they “loved the house,” most of the agents…

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Tips on perfecting your real estate “elevator pitch”

Let’s step into Easy Agent Pro’s time machine and head back to 2019 – you know, life as it was pre-pandemic. You’re at your kid’s soccer game and chatting it up with other parents. Inevitably in these situations, someone will ask you what you do for a living. Nine times out of 10, your answer will be something like: I’m…

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Easy Home Staging Tips For 2022

Wanna hear something weird? According to buyers’ agents, “Staging the living room was found to be most important for buyers.” (NAR) Ready for more weirdness? Forty-two percent of buyers’ agents claim that the master bedroom is second in importance when it comes to staging. The kitchen, which I think most of us consider the most important, was third at 35%.…

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Ultimate Guide To Real Estate Keywords (+ Examples!)

Looking for the perfect real estate website keywords? You’ve come to the right guide. Seriously, when you think about what’s most important to your real estate business, you are not a “real estate agent,” even though that’s what consumers consider you. Sure, you drive clients around or you give tons of listing presentations. But you wouldn’t have those duties without…

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Dynamic Facebook Ads & Instagram Ads for Real Estate

Table of Contents Getting Started With Dyanamic Ads For RE How are Dynamic Facebook Ads For Real Estate Agents Different From Normal Facebook Ads? How to set up dynamic Facebook ads for real estate agents Step 1 – Setting up your Facebook Catalog Step 2 – Set up a data source feed and update schedule Step 3 –  Select an…

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Real Estate Slogan Ideas & Examples

Since my sincerest hope for your real estate taglines is that they aren’t boring and that they’re different from everyone else’s, I refuse to regurgitate the stuff from the various and vacuous online lists. OK, so some of these ideas are tongue-in-cheek, but, hey, they might work, if differentiating yourself is your aim. I’m Really Good at What I Do…

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The Best Landing Page Services and Examples To Get You Leads

Fact: Realtor landing pages are a fundamental component in your conversion funnel. You know this. But just because you have real estate landing pages, doesn’t mean they’re necessarily doing anything for you. You have probably read lots of articles on building real estate landing pages that convert, including ours. And you may have been underwhelmed with the results. There are…

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