Start Working Your Real Estate Sphere of Influence (SOI)

How many times do you have to learn that someone you helped buy a home used another agent to sell it before you decide to start targeting leads in your real estate sphere of influence? Happens all the time, yet agents are throwing money at purchased leads when those same dollars can get more mileage by either purchasing a killer…

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What you need to know about real estate lead magnets

“Subscribe.” How many times have you been online and subjected to a pop-up with a brightly-colored button bearing that word? Very often it’s accompanied by an offer, many of which are rather lame. For instance, would you give up your contact information to “join our email list?” Me neither. To generate quality leads from your website or landing page, you…

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The Key Elements of a Real Estate Squeeze Page

When a horse is thirsty, lead him to water, right? The problem here is that you can’t make him drink, as the old saying tells us. But you can, and should, do what you can to encourage the horse to do your bidding. The same holds true for real estate marketing. It takes encouragement and enticement to get most leads…

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Why Remarketing (AKA Retargeting) May Be The Best Lead Gen Tactic For Agents

Remarketing is a powerful marketing tool used by many brands in the online world. In this age of technology, it’s incredible what capabilities lie in the hands of online marketers trying to capture the attention of the millions of users who browse the Internet daily. Whether they’re reaching out through display ads on various web pages, videos ads shown before…

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