2020: The year of the real estate text message?

If you’ve been in real estate for more than a couple of minutes, you’ll remember the days when the ways we did business remained static. Being a real estate agent meant never having to face innovation, never having to deal with change – it just didn’t happen. Then, along came technology, at warp speed. Many agents were left in the…

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SOI part II – reaching out to your real estate SOI

In part one of our exploration of your sphere of influence, we helped you determine who belongs in your sphere and how to organize the list. Now that you’ve got it to a manageable size, it’s time to figure out how you’ll use SOI marketing to reach out – and keep reaching out – to these important people in your…

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Real estate client retention strategies

That 90 percent of real estate consumers claim they will not only use their agent again but recommend the agent to others is evidence that you are doing a lot right. But when it comes down to it, only 12 percent actually carry through on that promise. Something happens – or doesn’t – between closing on a transaction and the…

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Thinking of quitting real estate? Hold that thought . . .

Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from…

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4 must-haves in your real estate buyers’ consultation

Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing…

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What you need to know about the NACA mortgage

The Neighborhood Assistance Corporation of America (NACA) claims to offer “America’s Best Mortgage.” Many agents, however, beg to differ as to whether the NACA mortgage is truly as great as it sounds. No, they don’t take issue with the idea behind the NACA mortgage – the fight for economic justice and making “the dream of homeownership a reality for hundreds…

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3 of the best real estate postcard companies

Fill out my online form You’ve noticed it, right? At this point in the COVID-19 lockdown, folks are taking up gardening, sewing, cooking and baking and even raising chickens. Learning a new skill or brushing up on an old one helps keep our minds and our hands occupied when we have an abundance of time. The same hold true for…

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