Mortgage rates followed the trend of the 10-year Treasury yield this week and inched lower. But these historically low rates—averaging 2.86% this week for the 30-year fixed-rate mortgage—are expected to rise over the course of the next few months. The National Association of REALTORS® predicts that mortgage rates will rise to 3.5% by mid-2021 as the Fed will likely start…
If you want to increase your earning power next year you need to decrease all the little, yet time consuming stuff you do every day. You know, posting on Facebook, entering your listing info into the MLS and anything else you do that takes you away from real estate lead generation. It may sound counter-intuitive, but agents we’ve spoken with…
Real estate agents are a different breed of cat. Self-employed, small business owners, yes. What a lot of agents fail to recognize though is that agents are in the B2C biz, not selling products, per se, but services to consumers. Researching better, smarter or less expensive ways to market these services is admirable. Taking any advice at face value, assuming…
So you’re generating leads online. Feels good, right? But the question then becomes: “How do you convert more of those leads into clients?” That’s where theses real estate text messages come in. An MIT study has proven that contacting leads within 5 minutes (instead of 30 minutes) increases your chances of connecting with that lead by 100 TIMES. It increases…
Back in September we explained to you why every real estate professional should be rocking LinkedIn. The demographics are more in line with the typical real estate buyer and seller than any of the other social media platforms. Today, we’ll be talking about 4 LinkedIn real estate groups you need to know about. LinkedIn offers ways to connect with not…
If we told you that LinkedIn boasts a 2.74 percent visitor-to-lead conversion rate, would it make you consider using LinkedIn for real estate? Yeah, it sounds pretty tiny, right? But, when compared to Facebook’s .77 percent and Twitter’s .69 percent, LinkedIn’s is positively huge. In fact, according to Hubspot’s number crunching, LinkedIn’s conversion rate is 277 times higher than Facebook’s.…
Welcome to the world of real estate, newbie! You are now a licensed member of a group of professionals from varied backgrounds with one common goal: they all want to hit the big time in real estate. And that means focusing on lead generation strategies. How about that first day at the office? Felt a bit at loose ends, right?…
Real estate prospecting – the concept has been around for years, but it’s becoming easier and easier to do in our modern world, thanks to two little words: Big data. Technology is amazing, isn’t it? Think about how relatively “new” it is, yet it has creeped into almost every part of our lives. If you are of the age where…
Be sure to download the free expired listing follow up guide with templates for writing the perfect expired listing letter: Fill out my online form I changed my phone number a couple of years ago. About a month later I began receiving phone calls from real estate agents about my “expired listing.” Apparently, not only did the…
I’m sure you’re thinking, “Can home staging ideas impact the value of the property I’ve listed?” FACT: Research has shown the average sale price of a property can be increased by 1-5% simply because home staging tips were implemented before the house hit the market. Today, I’m going to break down 38 dirt-cheap tactics to increase the value of your…