Early last month, NAR released its Top Ten Outperforming Metro Markets Report. Interestingly, most of the markets that made it into reports during the year didn’t make the NAR list. Boise, Grand Rapids, Omaha, Rochester and other highly-touted housing markets are absent. No city in California or New York made the list either, while 2 cities in Colorado and North…
If you’ve been in real estate for more than a couple of minutes, you’ll remember the days when the ways we did business remained static. Being a real estate agent meant never having to face innovation, never having to deal with change – it just didn’t happen. Then, along came technology, at warp speed. Many agents were left in the…
In part one of our exploration of your sphere of influence, we helped you determine who belongs in your sphere and how to organize the list. Now that you’ve got it to a manageable size, it’s time to figure out how you’ll use SOI marketing to reach out – and keep reaching out – to these important people in your…
That 90 percent of real estate consumers claim they will not only use their agent again but recommend the agent to others is evidence that you are doing a lot right. But when it comes down to it, only 12 percent actually carry through on that promise. Something happens – or doesn’t – between closing on a transaction and the…
Have you decided how you’ll generate real estate leads during the coronavirus pandemic? Sure, you can cold call, but door knocking is most likely out of the question. Agents we’ve spoken with tell us that they’ll rely more heavily on direct mail and digital marketing in the months ahead. Good idea. Plenty of folks are at home and, from what…
Have you ever wondered about those who spend all that time in real estate school, all that money to obtain a license and join a brokerage, only to eventually quit? The real estate industry’s agent attrition rate is notoriously high. Last year, a Redfin study found that it’s increasing as well, with an average 1.7 percent increase per year from…
Have you ever breathed a sigh of relief when you find out that your new client isn’t a first-time buyer? We get that many agents love working with them. But, let’s face it, first-timers are time-consuming and quite labor-intensive. For agents who don’t frequently work with this type of client, it’s all too easy to forget that they know nothing…
I somehow ended up on a number of agent email lists. Most of what I receive is “garbage marketing” – boring newsletters, mass emails that have nothing of value to offer. Yesterday I received one from an agent in Montana that was brilliant. “I wanted to write to you to let you know (if you don’t know already) I’m still…
The Neighborhood Assistance Corporation of America (NACA) claims to offer “America’s Best Mortgage.” Many agents, however, beg to differ as to whether the NACA mortgage is truly as great as it sounds. No, they don’t take issue with the idea behind the NACA mortgage – the fight for economic justice and making “the dream of homeownership a reality for hundreds…
Fill out my online form You’ve noticed it, right? At this point in the COVID-19 lockdown, folks are taking up gardening, sewing, cooking and baking and even raising chickens. Learning a new skill or brushing up on an old one helps keep our minds and our hands occupied when we have an abundance of time. The same hold true for…