The holiday slowdown. Between December 23 and January 2, not much gets done in the real estate industry. It’s the perfect time of year to take a break but, in reality, few do.
Sure, you may not be making the trek to the office every day, but that office at home is sure to beckon between spending time with out of town guests and eating all that stuff we eat at this time of year.
So, why not knock out a couple of real estate blog posts for January? Knowing that you may need some ideas, we serve ‘em up, here.
What to expect in the 2022 LOCAL housing market
If you’re a busy agent, you surely have an inkling of what’s to come, otherwise, it’s time to think about it.
Then, put fingers to keyboard and let your website visitors and social media followers know what they can expect in the year ahead.
Remember to keep your real estate blog LOCAL and reader-friendly, avoiding the use of industry jargon. For inspiration, take a look at how Chris Sudore, managing broker at Coldwell Banker Bain/Global Luxury in Seattle, explains the real estate market (scroll down below the chart).
Martin Luther King Day
Celebrated the third Monday in January, Martin Luther King Day has taken on the patina of many of our other federal holidays – a day off, from school or work, and that’s it.
Many communities across the country have at least a parade in the civil rights leader’s honor. Write about local King Day activities in your area.
Or, since Dr. King promoted equal treatment for all, consider writing a reader-friendly real estate blog post about Fair Housing laws and what steps readers can take if they feel their rights under the Act have been violated.
Valentine’s Day real estate blog posts
Yes, I know it’s in February, but it has a tendency to creep up on some Americans (like guys, for instance). A blog post about planning ahead to make the day truly memorable can be a fun, super-hyper-local post.
Plan an entire evening for them, such as this Date Night post at Lake & City Homes in Madison Wisconsin does.
Remind them how important it is to make reservations early.
Grab ideas from the home section of Pinterest’s 100
Every year, Pinterest publishes what they forecast will be the hottest trends of the coming year, based on which searches are trending the highest.
In 2022, for instance, Feng Shui will be back, at least according to the site’s 320 million world-wide users. Searches for the term have increased 137 percent.
There’s an entire section on home trends from which you can find topics to write about. These include:
- Garden rooms
- Granny pods (backyard cottage)
- Audio rooms
- Indoor water fountains
- Home theaters
- Kitchen coffee stations
Scroll down to the next section and you’ll find that Spanish-style bathroom searches are trending a whopping 309 percent. Other interesting topics from this section include:
- Indian living rooms
- Australian landscaping
- Japanese soaking tubs
Find these ideas and more at Pinterest.com. Don’t forget to include lots of yummy photos in these posts.
Want more ideas? Check out what the top bloggers were doing this year to stay ahead of the curve here.
Is anybody not broke after the holidays? Show your readers how they can save money in your town by shopping the annual January white sales.
A tradition in the U.S. since 1848 when white bed linens were all that was offered, today’s white sales include sheets, bedspreads, duvets, towels and, sometimes, home décor and furniture.
Try to mention locally-owned shops if possible. If you do mention chains, give the address to keep it a bit more local. “You’ll find bedding at 45% off at Macys, 1400 Main St.”
January is also one of the best times of the year to buy a TV, according to Courtney Jespersen at NerdWallet.com. The reason for this, she says, is that retailers are hoping to take advantage of the SuperBowl viewing party frenzy.
“The Super Bowl is slated for Feb. 2, and we expect retailers will kick off sales at the end of January, making it an excellent time to score a bargain,” she said.
How are the best real estate websites staying in the lead? Take a look.
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