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Notorious POD, Ep 27: Real Estate Photo Copyrights: Issues and Solutions with Vince Collura and Lucy Edwards of VHT

Back in 2018, I had a series called The Red Dot. The very first red dot report was on real estate photography and copyrights. This was then and remains now an important issue for the industry, and one that still remains not very well understood by most brokers, agents, and MLS leaders.

So it is wonderful to speak with a couple of experts on the subject who are at the very center of the photography and copyrights issue. Vince Collura, COO, and Lucy Edwards, Director of Client Success for VHT Studios, one of the leading real estate photography networks in the country.

We get into the issues with real estate photography and copyrights, why it is that copyright is a real problem, why brokers, agents and even photographers themselves often don’t understand the problem, and then explore possible solutions including futuristic blockchain-based solutions.

Vince Collura

Vince Collura joined VHT Studios in 2016 as Vice President of Product, Talent & Innovation as part of the company’s acquisition of Gotham Photo Company, New York City, where he was Founder/President. As COO, Vince leads VHT Studios’ strategic innovation, focusing on enhancing the client experience and implementing technology and strategic efficiencies to further drive VHT Studios’ reach and responsiveness to real estate brokerages and agents, and a variety of commercial and enterprise businesses.

Prior to starting Gotham Photo Company, Vince was a founder of Team5, a provider of enterprise level technologies for companies such as Sam Ash Music, Douglas Elliman, NHL, AIG and the U.S. Air Force. He also brought touch-screen implementation, a distributed online file storage system currently in use by CableVision and Verizon, and several real estate technologies to market.

Vince has lead the expansion and enhancement of VHT Studios’ nationwide photographer network and coverage to better service national clients like Fannie Mae, Auction.com, and Aimco Apartments, and the launch of VHT Studios’ new photography and virtual staging suites of services. Vince continues to manage product development, imagery delivery and VHT Studios’ national talent network. An avid photographer and special effects artist, Vince resides in New York City.

Lucy Edwards

Lucy Edwards joined VHT Studios in 2019, bringing over 30 years’ experience in sales and marketing to her role as a Director of Client Success. Her responsibilities include supporting the VHT Studios brand and promoting the importance of intelligent marketing strategy for every property. She is passionate about her interviews with exciting leaders of real estate industry. The talk show Lunch with Lucy is built around relevant conversations with guests sharing their experiences and best practices.

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